Ray-Ban Meta Workers Watched Users' Private Bathroom and Bedroom Footage, Lawsuit Filed

Ray-Ban Meta smart glasses marketing image at center of privacy lawsuit over worker footage access

A proposed class-action lawsuit filed against Meta and Luxottica alleges that workers at a Kenyan subcontractor called Sama routinely viewed sensitive footage captured by Ray-Ban Meta smart glasses, including video of users and their partners in bathrooms and bedrooms. The lawsuit challenges Meta's "designed for privacy, controlled by you" marketing slogan, arguing that no reasonable consumer would expect overseas human workers to review intimate footage from inside their homes. Meta confirmed it sometimes shares user content with contractors for review purposes, citing its privacy policies, but has declined to comment on the suit.

Key Takeaways

  • Proposed class action filed in US District Court against Meta and Luxottica of America — alleges Ray-Ban Meta footage including bathroom and bedroom video was viewed by Sama data annotation workers in Kenya
  • Meta confirmed it "sometimes" shares smart glass user content with contractors to improve AI systems; privacy policy discloses human review of Meta AI interactions but not prominently marketed
  • UK Information Commissioner's Office has written to Meta about the Swedish report underpinning the lawsuit; Meta is also reportedly planning to add facial recognition to Ray-Ban and Oakley smart glasses in 2026

Original source: Ars Technica